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 Strategic Partnership

​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​The department of economic Development “DED" is the main driver of economic development in the emirate. DED is responsible for the continuous cooperation between the business sector and government departments, encouraging investment and carrying out business in the emirate. The partnership management system aims at enhancing cooperation between DED and both public and private sector and organizations through strategic partnerships that contributes to achieving government’s strategic objectives and guaranteeing highly effective utilization of joint resources.

Definition of Partnership

Partnership is defined as "a relationship between two or more parties aiming at providing added value to the customers through benefiting from partners' various potentials and skills.

Types of Partnership

Public and private sector partnerships are divided into three types:

  • Strategic Partnerships: Partnership between DED and other organizations to achieve DED strategic objectives.
  • Operation Partnerships: Partnerships between DED and other organizations to provide joint services and operations.
  • Resources management Partnerships: Partnerships between DED and other organizations for the objective of managing or benefiting from human, financial, technical and information resources and assets to guarantee best use of resources .

How to Identify the Type of Partner

DED relationships with the partners shall be studied to identify the type of partnership partners may be classified into more than one type of partnerships according to the relationship between the partner and DED.

Stages of Partnership

First: Planning

Before engaging in partnerships, DED makes plans to ensure that:

  • A partnership is compatible with DED' partnership management system and strategy.
  • Preliminary objectives of partnership are determined.
  • Preliminary risks of a partnership are identified.
  • Partnership-related divisions and resources are determined.
  • Type and limits of the required partnership are determined.

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Second: Negotiations

It is the stage in which the relationship between DED and the partner organization is developed through:

  • Determining final objectives of the partnership.
  • Determining final risks and mechanisms for overcoming them.
  • Ensuring that there is no conflict between the prospect partnership and DED's existing partnership.

Third: Partnership Contract

It is the stage in which the partnership contract between DED and any partner organization i​s drafted.

A partnership contract contains the following:

  • Identify the partnership parties and their addresses.
  • Objectives of a partnership and the services provided, if any.
  • Identify roles and obligations of partners.
  • Identify mechanism and stages of implementing the partnership.
  • Identify mechanism of communication between partners.
  • Identify mechanism of resolving disagreements between partners.
  • Identify mechanism for amending or terminating the agreement.
  • Identify rights of intellectual property and information confidentiality.
  • Identify mechanism for promoting services, if any.

Fourth: Signing Partnership Contract

In this stage, the term of agreement shall be implemented as follows:

  • Forming a team consisting of members from DED concerned divisions with members from partner organization for performing the agreement terms
  • Set a time schedule for implementing the project/ terms of agreement.
  • Informing corporate Communication and Marketing Division about finalizing the agreement terms to proceed with the media coverage.
  • Transfer the agreement file from under-processing agreements to active agreements to be periodically measured by Strategic Partnerships Division. 

Fifth: Implementing the Agreement Terms

In this stage, the terms of agreement shall be implemented as follows:

  • Forming a team consisting of members from DED concerned divisions with members from the partner organization for performing the agreement terms;
  • Set a time schedule for implementing the project/terms of agreement;
  • Informing Corporate Communication and Marketing Division about finalizing the agreement terms to proceed with the media coverage;
  • Transfer the agreement file from under-processing agreements to active agreements to be periodically measured by Strategic Partnerships Divisions.​

Public Sector Partnership

A relationship between DED, federal and local departments, authorities and ministries in attempt to provide customers with an added value service and achieve a common governmental objective through benefiting from partner's various potentials and skills.

Private Sector Partnership

As agreement between DED and one or more private sector organizations with a unique feature granting both parties privileges related to developing or providing services, better utilization of available resources or accomplishing projects.

Private Sector Partnership Requirements:

There are requirements for entering into a partnership contract between DED and Private Sector O​rganizations, namely:

  • No partnership contract shall be made except if there is unique feature provided by the private sector organization setting it a part from counterparts in the same field.
  • The service or project provided through partnership with the private sector organization cannot be provided through available resources and can be accomplished within DED.
  • The partner has the ability to improve quality of service.
  • Private sector partner can accomplish the project in a shorter period of time than if accomplished by DED.
  • The partner shall contribute to developing business sectors to support economic growth of the Emirate.
  • There shall be no laws or impediments preventing a partnership contract with the private sector organization.​

Measuring the Efficiency of Partnerships

Efficiency of partnerships is periodically measured through measuring the following performance indicators:

  • Growth in the percentage of partners in both public and private sectors. 
  • Percentage of ineffective partnerships canceled in both public and private sectors.
  • Percentage of amended partnerships in both public and private sectors partnerships.
  • Percentage of DED's partners satisfaction.
  • Percentage of risk occurrence in each partnership.

Amendment of Partnership Contract

Some partnerships may need some amendments after approval. A partnership contract shall be amend if:

  • Governmental legislations and laws are issued in contradiction with the terms of existing partnership agreements.
  • A substantial change is made to one or more of the partnership objectives.
  • DED or the partner organizational structure that has undergone any substantial change affecting the existing partnership management or status.
  • Poor quality of services is provided through partners.

Mechanism of Amendment to partnership:

  • Revising the existing partnership contract and submitting a report to the senior management indicating the scope of change made to the partnership.
  • Negotiating with the partner about objectives or services required to be changed or added to the partnership contract.
  • Preparing an amended partnership contract in coordination with the legal Affairs Division.
  • Signing the amended partnership contract and organizing media coverage if the amendment is substantial and relevant to customers.
  • Forming a joint team for executing the amended agreement terms.

Cancellation of Partnership Contract

Partnership contracts made between DED and any partner organization shall be cancellation if:​

  • Partnership is found ineffective and there is great difficulty in activating it.
  • Partnership objectives are changed by partners to the contradiction of DED interests and objectives.
  • Partnership waste of DED's resources without achieving any benefits in return
  • A large-scale change is made in the organizational structure of DED or the partners in such manner affecting the management and status of partnership contract.
  • The structure of joint services between DED and the partner is changed.
  • Poor quality of services provided through partners.
  • Governmental legislations and laws are issued in contradiction with existing partnership agreements.
  • A public or private sector partner monopolization of DED services or resources.
  • High percentage of risks resulting from partnership.
  • Partners breach of the partnership contract terms causing damage to DED.

Mechanism for Partnership Cancelation:

  • Revising the present partnership contract and submitting a report to senior management indicating the reason for partnership cancellation.
  • Negotiations shall be made with the partner about objectives and services required to be changed or added in order not to cancel partnership contract. If the negotiations succeed, a mechanism for amendment of partnership contracts shall be followed.
  • Drafting a letter or notice then to be audited by the legal Affairs Division for cancelling the partnership contract.
  • Communicating with corporate Communication and Marketing Division to circulate the cancellation agreement and to organize media coverage, if require.
  • Documenting the reasons for cancelling the agreement in the cancelled agreements database as a reference for new and amended partnership contracts.
  • Closing the agreement file and moving it to the cancelled agreements file.

Mechanism for Different Partnerships Management

The mechanism for partnerships management differs according to the type of partnership this is due to the difference in the relationship between DED and the partners the importance of such relationships.

Management of Strategic Partnerships:

  • Ensuring that strategic partner efficiency is crucial in achieving DED strategic objectives
  • Ensuring that there are no obstacle between DED and the strategic partner delaying or hindering the achievement of strategic objectives.
  • Submitting a quarterly report on the performance of strategic partner in achieving DED strategic objectives.
  • Measuring the strategic partner satisfaction periodically or upon ending the strategic relationship with DED achieving, amending or cancelling the strategic objective.

Management of Operations Partnerships:

  • Documenting the percentages of error occurrence in providing joint services between DED and the partners.
  • Ensuring the operations partner efficiency in providing the joint services.
  • Ensuring that there are no obstacles between DED and the operations partner causing poor quality services.
  • Submitting a bi-annual report on the operations partners' performance.
  • Measuring the operations partner satisfaction on annual basis.

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Management of Resources Partnerships:

  • Ensuring that the quality of mutual resources between DED and the partner is compliant with the required specifications.
  • Ensuring that there are no obstacles between DED and the partner affecting their sources quality, supply time or benefits.
  • Submitting an annual report on the partner performance.
  • Measuring the partner satisfaction on annual basis.

​Mechanism for Recognizing Partners

A mechanism for recognizing partners is highly important in evaluating their efforts to guarantee a continuous effective and successful relationship with DED. The recognition award categories include the following:

  • The Best Strategic Partner is determined according to the percentage of achieved strategic objectives based on DED division's satisfaction levels.
  • The Best Operations Partner is determined depending on the quality of services provided jointly with DED and as per DED divisions satisfaction with the services provided.
  • The Best Resources Partner is determined depending on the quality of resources compliance with specifications and as per DED divisions satisfaction with the services provided.​

Strategic Partnership

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