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Dubai Quality Award

Dubai Quality Award is not a process for generating winners and losers, it is a process for recognising role model organisations. It is also a process for providing organisations with a ‘roadmap’ to achieve excellence through the adoption of good practices and soundly-based approaches that are deployed systematically and are continuously measured and reviewed.

Dubai Quality Award is not yet another initiative an organisation can embrace; it is a framework that ensures that all different initiatives are pulling in the desired direction. The methodology and main criteria of the award are encapsulated in a model outlined in this document. This model provides organisations with a tool to benchmark performance and document existing gaps.

The Dubai Quality Award is based on the Excellence Model of the European Foundation for Quality Management (EFQM). The latter has been successfully applied in private and public sector organisations since 1992.

This model provides a holistic framework for organisational excellence. All nine criterion parts work as one complete system, such that any deficiency in one area will affect the score in other areas. The model does not deny that the system has parts, but it focuses on the whole, where the whole is larger than the sum of its parts. The model was designed to be non-prescriptive, in order to acknowledge the fact that there may be more than one approach for achieving excellence.

Applicants of the Dubai Quality Award must demonstrate sustained continuous improvement. They should focus on the improvement process and not on winning the award trophy. That is because the journey for excellence and the improvement activities will be much more valuable for organisations than winning a trophy.

From the Award Secretariat’s perspective, recipients of the award represent role model organisations in the sectors they operate in. Their performance is measured against the criteria outlined in this document. Therefore, in order to maintain the credibility and high standing of the award, it is important for winning organisations to demonstrate sustained improvement activities with results reflecting favourable trends over a number of years.

Award Categories

There are three different categories of the Dubai Quality Award. They are listed below as follow:

1. The Dubai Quality Award Gold Category (GOLD)

This award is presented to organisations from all sectors of the economy that have been previous winners of the Dubai Quality Award (DQA), after demonstrating tangible sustained improvement over past performance. Winners may reapply after three consecutive years from the date of receiving their feedback report.

2. The Dubai Quality Award (DQA)

This award presented to enterprises in different sectors of the economy, such as manufacturing, services, tourism, construction, finance, professional, and trade. Winners may apply for the Gold category three years from the date of receiving their feedback report.

3. The Dubai Quality Appreciation Programme (DQAP)

A certificate of appreciation is presented to winners in this category in appreciation of their effort and in acknowledging their work on their journey for excellence. This appreciation programme is open to small and medium-sized organisations, from all sectors of the economy and many organisations use it as a stepping stone before applying for the DQA category. It is also open to larger organisations or divisions within organisations.

Award Validity

The maximum validity of the award is 3 years. Thus, award recipients may not continue to use the award logos on their stationery, publicity campaigns and marketing material 3 years after winning. The reason for that is because receiving the award should not be mistaken for reaching the highest possible level an organisation can achieve. Sustaining a lead is much harder to achieve than reaching the award milestone. Thus, an organisation may cease to become role model if efforts for innovation and continuous improvement were neglected.

Therefore, organisations are encouraged to reapply for the award every 3 years, however, subsequent submissions must concentrate on recent approaches and improvement activities for the past 3 years, rather than reproducing an augmented version of their old submission.

Recognised organisations from the Appreciation Programme category may reapply for the Dubai Quality Award 2 years after their recognition and receiving their feedback report.

Organisations from all categories that do not receive an award may reapply two years from the date of receiving their last feedback report. This is designed to ensure that reapplying organisations give themselves adequate time to implement improvement activities and to sufficiently address important feedback issues.

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