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Frequently Asked Questions

Why Should We Apply for the Dubai Quality Award?  What’s in it for us?
The award has many benefits, one of which is that it offers organisations the opportunity benchmark themselves against internationally recognised criteria by fully trained assessors of the award.
Applicant organisations shall benefit from the synergy and teamwork involved in preparing the submission document. Applicants also receive an independent feedback report on strengths and areas for improvement.

Thus, the main benefits to applicant organisations are gained at the early stage of the self-assessment and the data compilation stage, not at the award ceremony stage.

Is Dubai Quality Award Reserved for the Elites?
No, all organisations operating in Dubai are eligible for the award irrespective of industry and sector, including public sector organisations. Very small organisations may find difficulty in fulfilling some criteria of the award, however, the award secretariat is studying the possibility of establishing a new set of criteria for organisations of less than 50 employees.

Do We Stand a Chance of Winning?
Yes, if your definition of winning is to learn and deelop.  However, if winning is about winning a trophy, then this type of winning is reserved for role model organisations in their field.  Our experience shows that most organisations that embark on this journey will eventually be recognised.

Is the Process Confidential?
Absolutely, as confidentiality is the most important critical success factors of the Dubai Quality Award. Without them, the credibility of the award will be in question. Dubai Quality Award Secretariat will never divulge any information about companies that participate and do not win.  All our assessors are bound by confidentiality and non-disclosure agreement with the Dubai Economic Department before they even see the submission documents.  Assessors are not allowed to accept any benefits whatsoever from the applicant organisations they assess, including offers of employment, consultancy work and contracted work.

When is the Best Time to Apply?
The best time to Apply is now, because the sooner you apply, the sooner your organisation will benefit from the valuable feedback report you shall receive at the end of the cycle. The registration process is simple and does not commit you until you are ready to submit your document.  However, when you register your interest with the Dubai Quality Award Office, you will be kept informed of all the workshops, seminars and conferences hosted by the Dubai Quality Award Secretariat. All of our events are free of charge, especially the ones that are designed to help organisations to participate in Dubai Quality Award.

What is the Job of the Award Office?
The award office ensures that confidentiality and impartiality is maintained throughout the assessment process.  The office is also concerned with the quality of assessment conducted by the assessors.  Above all, the award office is concerned with reviewing, maintaining and updating the criteria.

How is the Assessment Carried Out?
A team of 4-5 assessors are assigned to assess each organisation.  They will be lead by a senior assessor.  They assess each submission individually and then meet as a team for the consensus, where they consolidate a set of consensus strengths; areas for improvement and site visit issues.  The site visit issues will then be converted into questions that will be asked during the site visits.  Most applicants will usually be site visited, as the site visit will be beneficial to the assessors and applicants alike. After the site visit a detailed feedback report is generated by the team with a final score which is sent to the Award office for final evaluation and review by the panel of Jury members who decide on the winners for that cycle.

How Can I Become Assessor of the Award?
To become assessor of the award all assessors must successfully complete the training requirement. To apply to become assessor of the award contact the award office for details. Generally assessors need to have strong management, quality, human resource, or finance experience.  Preference is given to people who work in organisations that are already interested in embracing the excellence criteria of the Dubai Quality Award.

Which Category Can We Apply For?
In addition to the Dubai Quality Award Category, there are the Gold and Appreciation Program categories.  While all new applicants can apply for the Appreciation category, the Gold category is reserved for past winners of the Dubai Quality Award.
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Last Modified : 06-Dec-2011
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