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 Code of Business Ethics


All members of the Dubai Service Excellence Scheme are required to adhere to "The Code of Business Ethics".


They are listed below as follow:

  1. To display prices clearly on all products as appropriate.
  2. Never trade in counterfeit products.
  3. Have a clear policy for refund, replacement, repair or rework for defective or damaged products and/or incomplete service.
  4. Offer products with valid guarantees and warranties, where appropriate.
  5. Adding value to products with reliable, accessible after-sales service, as appropriate.
  6. Ensuring the Employees knowledge is compatible with the range of products and services offered.
  7. Undertake to train and develop employees.​
  8. Avoid health and safety risk to customers and employees.
  9. Support an environmentally friendly policy.
  10. Be a good ambassador for DSES and act immediately to rectify shortcomings outlined in the DSES mystery shopper report


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