1- Sustainable economic development & competitiveness

• Drive economic policy making, advocacy and regulatory reforms
• Create a positive regulatory environment for conducting business
• Maintain high standards of living and quality of life for Dubai nationals and residents

2- Value to DED Group customers – small and large businesses, investors, entrepreneurs, and consumers

• Ensure consistent, relevant and timely customer communications and outreach efforts
• Improve customer services across DED Group through automation, online offerings, streamlining processes and better customer care systems
• Ensure high economic impact of key services: attraction of foreign investment, promotion of entrepreneurship and SMEs, assistance to new and existing exporters, support to retail, tourism and event management sectors
• Innovate services and adopt new ways of doing business and lead government wide reforms to benefit the business community

3- Balance DED Group financial goals and desired economic outcomes

• Improve prioritization of expenditures and resource allocation efficiency
• Enhance revenue management