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 Commercial Permits

​​The Permit

It is an official document issued by the Department of Economic Development (DED) and requires the existence of an active license in Dubai. The nature of the permitted activity should correspond to and be homogenous with the licensed activity. The permit constitutes permission and co-ordination with other government, semi-government and private agencies in organising promotional activities in the Emirate of Dubai.

 

Promotions

Promotions are conducted in shops to promote a product or service.

Requirements:

  1. Permit Application/Request Form
  2. Valid license
  3. Detailed letter outlined from the campaign organiser including the following:
    • Campaign implementation plan
    • Type and number of awards/prizes and their respective value
    • Invoices as proof of prizes purchased
    • Method of payment for the campaign awards (Immediate or specific to a certain date)
    • A Promotional Campaign Implementation
    • Date of draws (if any)
    • Participating locations in the campaign (if any)
    • Models for ad designs for the campaign

Notes:

  1. The applicant must be the organiser of a promotional campaign, a representative or a distributor authorised to carry out activities in Dubai for more than a month with a valid commercial license
  2. The applicant may have facilities from other emirates or from another country to promote products in Dubai provided that these are authorised by DED. Such cases require approval and that the authority concerned in the respective Emirate take the necessary procedures to ensure the rights of the participants
  3. The above provisions do not apply to promotional campaigns by government facilities that are subject to direct government oversight. If the government body involved has cooperated with private companies or foundations, then the corresponding fees listed in the directory would apply.
  4. The applicant may have licensed facilities in the Emirate of Dubai to promote their products or services during a specified period of the year
  5. It is not permitted to promote tobacco and cigarettes or prescription drugs, alcohol, pork and spoiled or expired food
  6. There are exceptional cases of promotional campaigns that run for a maximum period of one calendar year wherein the fees are calculated by the type of campaign, with a provision for one termination every two months in the case of raffle draws
  7. For such exceptional cases, the draw may be postponed after obtaining the approval of a competent official given that the delay does not exceed 15 days and that the applicant pay the corresponding fees
  8. Prizes awarded during the promotional campaigns must be benefits, incentives or in-kind vouchers
  9. The presence of a DED representative is compulsory while drawing out the winners in a campaign and any draw that fails to meet this condition is cancelled
  10. Some draws may be held outside the Emirate of Dubai with the consent of the Director of the Department of Commercial Registration, but the presence of DED representative is required, whose travel and accommodation expenses will be accounted to the applicant
  11. Raffle tickets may not be sold for cash, but distributed to purchase the good or service promoted
  12. Campaign organisers can allocate consolation prizes not worth more than AED 100, provided there are more than 100 awards in a single campaign, and 50 awards for each draw in case of multiple draws
  13. Campaign organisers must return unclaimed prizes after the expiration of 60 days from the final day of the campaign or draw date. The same applies to instant prizes (vouchers, coupons or checks)
  14. When travel tickets are given in prizes a letter from a licensed travel agency in the Emirate that will book and organise the details of the ticket should also be provided
  15. The organiser shall approach the Commercial Compliance & Consumer Protection sector in DED within 60 days of the close of the campaign or the last draw date with the following documents:
    • Proof of the winners' receipt of their prizes, their entries and the winning coupons
    • Prizes not claimed on time can be claimed at the office of the Department of Economic Development
    • Any settlement after the specified two-month period requires furnishing the necessary legal measures

Fees:

# Promotions Details Fees
1Free Taste / Product DefinitionFor every 10 different products, double fees with double or increase the number mentionedAED 500
2Promotional Campaigns / DrawsFor a month or less, the total value of prizes should not exceed AED 50,000AED 1,000
A maximum of 20 sites for no more than 2 months and the total value of prizes should not exceed AED 50,000AED 1,200 / Participating Site
A comprehensive promotional campaign is when it is participated by more than 20 branchesAED 5,000 / Exposition
A maximum of 20 sites for a duration of not more than two months and the total value of the prize money exceeding AED 50,000AED 2,000 / Participant
A comprehensive promotional campaign is participated by more than 20 branchesAED 10,000 / Exposition
3Promotional Campaigns / DrawsFor a month or less with the gift values not exceeding AED 500AED 1,000 per site and a maximum of AED 10,000
For a month or less with the gift values exceeding AED 500AED 2,000 per site and a maximum of AED 15,000
One month or less to give instant giftsAED 20,000
An addition of AED 100 per site/participant and a month or less to give instant prizes on a weekly basis and prizes value not exceeding AED 500AED 500 for up to 10 Sites / Associate
An addition of AED 100 per site/participant and a month or less to give instant prizes on a weekly basis and prizes value exceeding AED 500AED 1,000 for up to 10 Sites / Associate
4Display AwardDisplay promos outside the establishmentAED 500
5RaffleFive drawsAED 1,000 per draw
Five drawsAED 100 per draw
Drawing locksAED 300
6ModifyModify/Add/Change DrawsAED 500 per draw

Discounts, Special Offers, Clearance

Offers and discounts on merchandise displayed in different proportions or during festivals and seasonal events.


Requirements:

  1. Permit application/Request form
  2. Valid license
  3. Displayed price lists—if disclosed as a special offer, please do not mention the cost
  4. Leased shop showing the area of the store; not required for clearance and special offers
  5. Some purchase invoices


Price Tag Requirements:

  1. Display price tag prominently for the shopper to see clearly
  2. Prices should be written in both English and Arabic
  3. Order or sort the serial number according to the price list
  4. Write discount percentage


Advertising Requirements:

  1. Indicate the high and low percentages for cases with varying or multiple percentages
  2. Write only one rate in the absence of different ratios
  3. Remove the ads in front of the store immediately after the promotion period


Documents that Should be Available in the Shop:

  1. An announcement displayed in prominent place
  2. Price lists


Notes:

  1. In case of clearance sales they should be approved by DED's Committee on Commercial Permits
  2. It is allowed to announce more than one draw or special offer within one calendar year but one sale should not last for more than 30 days
  3. Promotions and special offers can be extended for one week only
  4. There should be a gap of at least two weeks between each promotion
  5. Discounts may range from 25 % to 75%
  6. Special Promotion deals should be in the same range
  7. Discounts should not be less than 25% in the case of weekly draws or special offers
  8. The profit rate should not exceed 25% of the cost in the case of weekly draws or special offers
  9. The business shall display valid and accurate data on prices of goods and commodities
  10. Authorisation/permits are issued within two weeks of receiving complete applications


Fees:

# Draws/Specials/Discount Details Fees
1SaleOne month granted period to do draws for a shop with an area of 2,000 square feet or less AED 2,500
with one week extensionAED 500
One month granted period to do draws for a shop with an area of 2,001 - 4,000 square feet or lessAED 3,500
with one week extensionAED 700
One month granted period to do draws for a shop with an area of 4,001 to 6,000 square feetAED 8,000
with one week extensionAED 1,600
One month granted period to do draws for a shop with an area of 6,001 square feet and moreAED 13,500
with one week extensionAED 2,700

Exhibition and Conference

Exhibition: Display and gathering of several companies to display their various products to the public

Conference: Seminars/talks by experts and specialists, attended by delegates from multiple destinations and fields

Requirements:

  1. Permit request/Application form
  2. Valid license
  3. Letter describing details of the exhibition including name, date, venue and the number of participants
  4. Necessary approvals from government agencies concerned (if any)

     

    Notes:
  1. Do not offend community habits, traditions or the Islamic Law
  2. Discourage the dissemination or promotion of any ideas or beliefs that may amount to prejudice on the State or the institutions of the State and society
  3. Venue should be one within Dubai and designated to host exhibitions, trade fairs, and similar shows
  4. Authorized to commercial Exhibition, scientific, financial, technical and cultural heritage
  5. A DED permit has to be obtained for all exhibitions and conferences in hotels or any other places in the emirate
  6. A government license is required, including a permit for the exhibition
  7. The exhibits should include goods produced or services provided by the public or locals
  8. Firms that intend to set up exhibitions should obtain a separate permit for any promotional campaign or conference held alongside the exhibition
  9. A DED permit must be obtained any conferences and seminars that involve speakers.

Commercial Tents

Tents erected or marked for commercial purposes. (Gallery, Ramadan tents)

 

Requirement:

  1. Permit request/Application form
  2. Valid License
  3. Detailed Outline of the Planned Event
  4. Approval from the Dubai Municipality, Planning Department (Public Squares), Road and Transport Authority (RTA), Dubai Police and Civil Defense


    Notes:

Strictly for commercial use only

Billboards

Display boards of private shops for trade name or trademark identification

Requirement:

  1. Permit request/Application form
  2. Valid License


    Notes:
  1. Requests for banner advertisements are to be submitted by representatives of specialised advertising companies licensed by DED
  2. Advertisement of products and services should be among the activities permitted under the license
  3. The advertisement should conform to the Islamic law, values, customs, social traditions, and public conduct and order
  4. Permanent signages for shops, villas and offices should state the license validity
  5. A suitable design scheme should be provided. This describes the location, size, extent of visibility, dimensions, and any other related data or information about the billboard
  6. Sufficient data should be provided on the company/institution that design or develop the ad, including the trade name and address
  7. A photographic image of the building or property where the advertisement will be displayed or installed should be presented
  8. The design and installation of the billboard must conform with the technical specifications and engineering rules, and should not interfere with safety exits, windows or openings or with the water piping and column systems
  9. Billboards should fulfill safety measures, in terms of other such displays nearby and the suitability, structural and architectural capability of the building
  10. It is not permitted to large display boards in narrow roads and pathways
  11. It is not permitted to install banner advertisements on balconies or windows of buildings
  12. Arabic should be the medium for the advertising; an English translation may be used alongside
  13. Ads should be free from grammatical errors, use correct spelling and proper and clear language
  14. The Arabic text should occupy not less than 50% space of the total allocated area and should be placed at the top of the advertisement or on the right hand side
  15. In cases of renovations or rehabilitation of specific areas to provide public services or other similar cases, DED will notify the owner to remove the billboard at his expense within 15 days from the date of notification. Non-compliance may lead to DED removing the ad at the owner's expense
  16. The company or institution should remove the advertisement if it does not intend to renew its advertising permit, if the permit is terminated before its expiry, or in cases of commercial license expiry.

Print Advertisements/Flyers

Print publications or brochures that inform and promote products to the public

Requirement:

  1. Permit request/Application form
  2. Advertising design in Arabic & English
  3. Valid License


    Notes:
  1. Print the permit number on the flyer/ad
  2. Do not post the publication on walls of buildings
  3. Don't distribute flyers to passers-by
  4. Do not place ads on cars
  5. Do not place ads on doors of villas & apartments
  6. Print publications/flyers are distributed through the Emirates Post, placed on information desks of commercial centers or distributed with daily newspapers.

Additional Working Hours

Permission to conduct business or provide services after the official working hours (12:00)

 

Requirement:

  1. Permit application form
  2. Valid license


    Notes:
  1. Submit the application with a chart that shows the location
  2. Conditions and requirements vary depending on the nature of the activity
  3. Additional hours are allowed for some businesses in major locations and streets
  4. Consent or approval of a competent Committee is required for issuing the permit

Vending Machines

Machines that dispense items for sale

Requirement:

  1. Permit Application Form
  2. Valid License


    Notes:
  1. A commercial application license in Dubai that this is a valid activity which uses marketing operations for these devices and machines, also an issued statement on the license that the machine is placed in a suitable location
  2. NOC from the property owner or the place where you want to put up your sale

Stalls and Counters

Booth/Kiosk - to display and sell a product in or offer a service in commercial centers

Requirement:

  1. Permit Application Form
  2. Valid License


    Notes:
  1. Lease or no objection letter from the lessor
  2. The activity should be same as specified in the commercial license
  3. In some cases, approvals are sought from other departments concerned

Composite Activities

There are instances when another activity is done as part of an existing licensed activity

Requirement:

  1. Permit Application Form
  2. Valid License


    Notes:

Additional business license permit to engage in another specific activity within the existing licensed activity

Daytime Delivery During Ramadan

Restaurants engaging in home delivery of food during Ramadan

Requirement:

  1. Permit Application Form
  2. Valid License
  3. Submit the application form with a chart that shows the location

     
    Notes:

No meals are to be served inside the restaurant during Ramadan

Self-Service Machines

Self-service devices (e.g. ATM for banks, machines for paying telephone bills, photo copiers, insurance certification)

Requirement:

  1. Permit Application Form
  2. Valid License

    Notes:

    1. Surveillance system from the Central Bank of ATMs
    2. Detailed letter from the bank with the number and location of devices

Additional Offices

Authorized establishment of an additional office in the same building

 

Requirement:

  1. Permit Application Form
  2. Valid License

     
    Notes:
  1. Lease agreement for the additional office should accompany the application form
  2. Permit is granted only for existing license with the same property/building, and on payment of 5% of the market value of the lease as fees

Insurance Offices in Vehicle Testing Centers

Provide insurance services in offices within the building of vehicle inspections

Requirement:

  1. Permit application form
  2. Valid license


    Notes:
  1. Lease or no objection letter from the lessor

Parking in Public Spaces


 

Provide parking spaces in private territories.

Requirements:

  1. Permit application form
  2. Valid license


    Notes:
  1. Approval from the Road and Transportation Authority
  2. Approved plan from Dubai Municipality

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